5.0 
(40 reviews) 2,000 Students
How to Respond to Misinformed Patients Without Breaking Trust
Instructor: Crystal A. Variava, Au.D
Improves Treatment Conversion
Improves Average Selling Price of Treatment
Enhances Your Service Delivery
Courses Overview.
What You’ll Learn.
- How to Shape Price Perception - Use psychology-backed techniques to make treatment costs feel more reasonable and justifiable.
- How to Overcome Price Sensitivity – Reduce patient hesitation with strategic communication methods that shift the focus from cost to value.
- How to Enhance Perceived Value – Apply neuromarketing strategies that make pricing feel intuitive and emotionally compelling.
- How to Lead Pricing Conversations with Confidence –Follow a proven step-by-step framework to seamlessly discuss pricing, handle objections, and close with ease.
Mini-Courses Modules
Module 1
The Psychology of Pricing – How Patients Perceive Cost
Unlock the science behind pricing psychology! Patients don’t make financial decisions based on logic alone—they rely on emotions, biases, and mental shortcuts. This module will equip you with behavioral pricing strategies that make cost feel more like an investment rather than an expense. By the end of this module, you’ll confidently position pricing in a way that makes treatment more accessible, understandable, and accepted.
Module 2
Behavioral Techniques for Overcoming Price Sensitivity
Reduce objections, increase patient acceptance! Many providers struggle with price-sensitive patients. The key? It’s not about lowering prices—it’s about presenting value in a way that speaks to what patients truly care about. This module teaches you how to guide hesitant patients toward confident treatment decisions. By the end of this module, you’ll know how to overcome price resistance with proven behavioral strategies.
Module 3
Neuromarketing Strategies to Enhance Perceived Value
Patients don’t just buy with logic—they buy with emotion and subconscious perception. This module explores neuromarketing techniques that make treatments feel like an essential, life-enhancing investment. By the end of this module, you’ll know how to position pricing so patients feel good about saying ‘yes.’
Module 4
Mastering Pricing Conversations – Bringing It All Together
Turn knowledge into confidence and results! Now that you’ve mastered the core pricing strategies, it’s time to put them into action. In this final module, we bring together psychology, behavioral science, and neuromarketing into a structured pricing conversation framework. By the end of this module, you’ll be fully equipped to have confident, value-driven pricing discussions that build trust and increase treatment acceptance.
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Take your clinical communication skills to the next level!
Upon completion, receive a certificate that demonstrates your commitment to up-skiling yourself towards expertise in navigating sensitive financial conversations.
Our Valued Partners
Meet your instructor
Crystal A. Variava, Au.D.
Founder of T&T
Dr. Crystal A. Variava, founder of True & Trusted, is a federally recognized clinician in patient-centered care with over 18 years experience in practice and leadership roles in the U.S. and India. Driven by her passion for improving patient-provider communication, she founded True & Trusted to help providers use effective communications to bridge the gap between clinical care and practice outcomes. As a social entrepreneur, she is committed to empowering healthcare providers to build trust, improve patient adherence, and drive practice success.
Difference between Taste of T&T & Mini-Course
Taste of T&T
Need a quick, actionable skill? Try a Taste of our T&T courses. These provide bite-sized, high-impact strategies that you can apply immediately. Each session focuses on a single proven technique, giving you a fast and effective solution to common clinical communication challenges.
Time:
Quick, high-impact learning (5-10 min)
What you will get:
- One Clinical Situation
- One Proven Strategy, Tool or Framwork
- One Quick Reference Guide for Immediate Use
- One Reflection Prompt for In-Clinic Implimentation
- Minimal Theory, maximum application
₹ 99 ₹ 499
- *Remove the 30 days money back guarantee from under the TTT course
Mini-Courses
Want a deeper dive? Our Mini-Courses go beyond a single technique, offering multiple proven strategies to equip your clinical toolbox. With structured modules, real-world applications, and comprehensive resources, these courses give you a variety of approaches to handle different patient interactions confidently and effectively.
Time:
30 - 60 mintues gaining multiple strategies
What you will get:
- Multiple proven strategies and tools
- Evidence-based background for deeper understanding
- Multiple downloadable resources (guides, checklists, visual aids)
- Reflection prompts for modules to reinforce learning
- Knowledge-Checks to assess understanding
- Comprehensive action plans to implement strategies effectively
- Additional references for further reading
- Quizes to Assess your knowledge
- Certification
₹ 1499
- If we can just add a " * " to the word money back-guarantee is that possible?
Frequently Asked Questions
Are there any course requirements or pre-requisits?
By focusing on our Providers professional needs and well-being, we empower them to thrive. We trust that excellence in Providers transfers to excellence in patient care.
Who is this course for?
Leave it to T&T to show you how to translate text-book theory into practical daily communications. Our tools are designed to be adopted and adapted for immediate implimentataion for fast results.
If I purchase the Taste of T&T Course, will I see the same learning being used in the Mini-Course?
Effective communication is the cornerstone of healthcare. We teach providers how to leverage behaviorial neuroscience in order to build trust and improve patient outcomes.
We believe that Provider clinical presence matters.
The role of a healthcare Provider is highly demanding, however, to attain optimal clinical performance one needs to go beyond physical presence. By engaging intentionally, Providers create meaningful patient connections that can influence patients into better healthcare.
Can I access the course on my mobile device?
Every patient deserves care that is personalized, intentional, and purposeful. Our approach ensures healthcare providers deliver on this promise.
Can I get continuing education credits for these courses?
Every interaction matters. We promote communication that is honest, transparent, and aligned with ethical healthcare practices.
Do you provide a certificate?
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
Does everyone who buys a mini-course get a certificate of acheivement?
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
How do I enroll my workplace or big groups?
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
Can I enroll my clinical team or students for a customized learning experience?
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
Do you offer any student discounts?
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
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