Learning to leverage clinical communications that are
profitable
purposeful
patient-centered
for today and the future of healthcare.
Our Valued Partners
How We help
What We Do
At True & Trusted (T&T), we empower healthcare providers with advanced communication strategies that build trust, enhance patient care, and improve outcomes.
Why We Do It
As healthcare evolves, so do patient conversations. We empower providers with strategic communication skills to navigate these dynamics in order to create a better care experience for both the patient & provider.
How We Do It
Our unique Coun[selling] methodology offers evidence-based practical communications, leveraging behavioural science that fosters clear, intentional communication—benefiting both patients and practice performance.
Who We help
Medical Specialist
Specialty care heightens treatment barriers for patients. By driving trust-based, consultative relationships learn how to engage in a way that motivates your patients for taking action.
Elective & Allied Healthcare:
Elective & Allied Healthcare presents unique challenges and opportunities. Utilize science-based strategies and clinical communication tools to influence patients into betterment of health.
Medical Students & University Hospital
In today’s medicine, successful medical students must develop effective communication skills to build reputation and competitiveness in today’s healthcare. T&T provides you the roadmap.
Hospitals & Retail Clinics
Why T&T?
- Enhanced Patient Satisfaction
- Reduced Medical Errors
- Increased Operational Efficency
- Improved Revenue Capture
- Continued Support & Training
- Competitive Advantages
- Enhanced Reputation
- Customized Solutoins
- ROI and Measurable Results
Our Services
Speaking Engagments
Engage to inspire new actions for your personal and professional success
Clinical Practical Workshops
Empower yourself with proven tools build a loyal patient base
Consulting
Invest in your business to overcome blind spots and magnify your results
Founded by a provider for providers, T&T centers its services on the healthcare professionals. As the healthcare landscape evolves, so do patient communication behaviors. Now, more than ever, professionals need new skill sets for effective engagement to guide and influence patients toward better health.
Crystal A. Variava, Au.D.
Dr. Crystal A. Variava, founder of True & Trusted, is a federally recognized clinician in patient-centered care with over 18 years experience in practice and leadership roles in the U.S. and India. Driven by her passion for improving patient-provider communication, she founded True & Trusted to help providers use effective communications to bridge the gap between clinical care and practice outcomes. As a social entrepreneur, she is committed to empowering healthcare providers to build trust, improve patient adherence, and drive practice success.
Where Providers Come First
This channel shares actionable strategies and expert insights from Dr. Crystal Variava. Discover methods to improve your clinical performance, build strong patient connections and drive your professional growth.
Explore Courses
Our courses equip providers with effective communication skills to elevate patient care. Gain practical techniques for mastering consultations, handling tough conversations, and building trust. Join us today to enhance your skills and be seen as a True & Trusted Provider.
Second Opinions: How to Validate, Guide, and Maintain Trust
(20+ reviews)
How to Respond to Misinformed Patients Without Breaking Trust
(20+ reviews)
The Trust-Based Approach to Overcoming Treatment Refusals
(10+ reviews)
The Psychology of Pricing: How to Talk About Costs with Confidence & Clarity
(40 reviews)
From Price Resistance to Price Acceptance: The Science of Overcoming High-Cost Objections
(40 reviews)
The Value Equation: How to Show Patients the True ROI of Treatment
(40 reviews)
Selling Value, Not Just Price: Confidently Positioning Premium Services
(40 reviews)
Winning Over “Doctor Shoppers”: How to Build Loyalty & Trust
(40 reviews)
Bridging the Trust Gap: Communicating with Patients Who Mistrust Healthcare
(40 reviews)
Instant Rapport: The Fast-Track Formula for Patient Trust & Connection
(40 reviews)
Winning Over “Dr. Google” Patients: How to Build Credibility & Guide Decisions
(40 reviews)
The Small Wins Strategy: How Micro-Commitments Drive Big Health Changes
(40 reviews)
The Persuasion Power of Positivity: How Framing Affects Patient Decisions
(40 reviews)
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(40 reviews)
What Our Clients Have To say
Doctor Name
- Designation/Role
- Mumbai, India
Course of True and Trusted brand is very useful and valuable for all doctors and hospital owners.
Doctor Name
- Designation/Role
- Mumbai, India
Course of True and Trusted brand is very useful and valuable for all doctors and hospital owners.
Doctor Name
- Designation/Role
- Mumbai, India
Course of True and Trusted brand is very useful and valuable for all doctors and hospital owners.
Frequently Asked Questions
Can these communication skills improve patient retention?
Absolutely. By mastering patient-centered communication, you’ll build deeper relationships, leading to better patient retention and more referrals.
How do T&T courses fit into my busy schedule?
Our courses are flexible, designed to accommodate the demands of your practice, allowing you to learn at your own pace without disrupting your schedule.
How can T&T courses help me improve patient conversions?
Our training focuses on patient-centered communication, teaching you how to build trust and guide patients towards informed treatment decisions, leading to higher conversion rates.
Will these courses help with selling high-cost treatments?
Yes, we provide strategies to confidently communicate the value of premium treatments, helping patients understand their benefits and increasing acceptance of higher-cost care.
Can I use what I learn immediately in my practice?
Absolutely. The skills and techniques you’ll learn are designed to be practical and easily implemented in daily patient consultations.
How do T&T’s courses improve patient relationships?
By focusing on trust-based, personalized communication, you’ll foster stronger patient relationships, leading to higher satisfaction and long-term loyalty.
Are the courses tailored to specific specialties?
Currently, our courses focus on communication frameworks that apply to any specialty. We teach you the core strategies and help curate your action plans for effective consultations, then it’s up to you to integrate your expertise and clinical skills into these frameworks to suit your specific field.
Why should I invest in clinical communication performance for my business?
Investing in clinical communication performance is crucial for enhancing patient outcomes, operational efficiency, and revenue growth. Effective communication reduces medical errors, boosts patient satisfaction, streamlines workflows, and maximizes revenue capture.
How does improving clinical communication performance translate into ROI for my business?
Enhanced communication leads to fewer errors, happier patients, efficient operations, and improved revenue capture, resulting in a measurable return on investment.
How can your company help me maximize ROI through improved clinical communication performance?
We develop tailored solutions to address communication challenges, implementing evidence-based strategies and technologies. We track key metrics to ensure that your investment delivers tangible returns.
What kind of ROI can I expect from investing in clinical communication performance?
ROI varies but often includes cost savings from error reduction, increased revenue from satisfied patients, and improved efficiency. We work with you to set realistic goals and track progress.
How quickly can I expect to see a return on my investment?
rage selling prices and improved satisfaction from patient and provider. We develop a timeline and monitor progress for successful outcomes.
How can learning clinical communication help me stand out as a future healthcare professional?
Mastering clinical communication early gives you a competitive edge especially if you choose to study abroad. It not only enhances patient care but also demonstrates leadership, emotional intelligence, and professionalism-qualities highly sought after in any medical
career.
What can I expect to learn from T&T courses?
You’ll gain essential communication skills to improve patient care, build trust, and handle complex conversations in any medical field.
Are the courses practical and applicable to my clinical rotations?
Yes, the training is hands-on and immediately applicable, helping you enhance patient interactions during clinical rotations.
How will these courses help me in my future practice?
You’ll develop strong communication skills, leading to better patient relationships, adherence to treatment, and overall care.
Do I need any prior experience in communication training?
No, the courses are designed for all skill levels, from beginners to those looking to improve their communication techniques.
How is T&T's approach different from other communication training?
Our Coun[selling] method blends evidence-based techniques with a patient-centered approach, making your communication more effective and compassionate.
Will I receive any certification upon completing the course?
Yes, you’ll earn a certification to enhance your CV and show your expertise in communication skills.
How long do the courses take to complete?
The courses are flexible, allowing you to complete them at your own pace, fitting into your schedule.
Can I get support if I have questions during the course?
Yes, you’ll have access to ongoing support and guidance throughout the course.