There’s no greater value than a skilled provider who can communicate their expertise in a way that inspires patients to take action and fulfills the ultimate goal of healthcare: the betterment of health.
Crystal A. Variava, Au.D
Founder
Our Mission
We are dedicated to empower healthcare providers with evidence-based practical communication strategies that inspire trust and confidence in patient interactions. Our mission is to ensure that every provider can effectively guide their patients toward optimal care choices, enhancing the overall healthcare experience.
Our Vision
We envisions a future of healthcare where effective communication is the cornerstone of healthcare delivery. Where we transform the healthcare landscape by fostering a generation of providers skilled at engaging patients in meaningful dialogue, ultimately transforming the patient experience and enhancing healthcare quality for all.
Our Core Values
Engage
Empower
Transform
Engage
Provider Engages
with T&T
Empower
T&T Empowers
Provider
Transform
T&T Transforms
Providers Practice
Transform
Provider Transforms
their patients life
Empower
Provider Empowers
their patients
Engage
Provider Engages
with their patients
Our Beliefs
We believe Providers come first!
By focusing on our Providers professional needs and well-being, we empower them to thrive. We trust that excellence in Providers transfers to excellence in patient care.
We believe in education that works.
Leave it to T&T to show you how to translate text-book theory into practical daily communications. Our tools are designed to be adopted and adapted for immediate implimentataion for fast results.
We believe that communication is a strategic tool.
Effective communication is the cornerstone of healthcare. We teach providers how to leverage behaviorial neuroscience in order to build trust and improve patient outcomes.
We believe that Provider clinical presence matters.
The role of a healthcare Provider is highly demanding, however, to attain optimal clinical performance one needs to go beyond physical presence. By engaging intentionally, Providers create meaningful patient connections that can influence patients into better healthcare.
We believe in patient-centered communication.
Every patient deserves care that is personalized, intentional, and purposeful. Our approach ensures healthcare providers deliver on this promise.
We believe in integrity-driven communication.
Every interaction matters. We promote communication that is honest, transparent, and aligned with ethical healthcare practices.
We believe in innovation for better care.
As the healthcare landscape evolves, we remain committed to delivering innovative communication strategies that support patient engagement and practice growth.
Crystal A. Variava, Au.D
Founder
About the Founder
Dr. Crystal Variava is the founder of True & Trusted: Leadership in Healthcare, India’s first clinical communication performance company dedicated to equipping healthcare providers with tools to foster trust, improve adherence, and enhance outcomes across the sector. She is a federally recognized clinician in patient-centered care, with over 18 years of global experience in practice and leadership.
Her appointment as Director at Sonova India revealed a critical need for stronger communication skills in healthcare, exposing significant gaps in patient-provider interactions and mistrust across various markets. This realization inspired her to establish True & Trusted, aiming to redefine how communication drives results for all stakeholders in healthcare.
Award-Winning Healthcare Innovator and Global Consultant
Dr. Variava is also editor of a scientific journal, a global consultant in the hearing aid industry, an international speaker, certified coach and neuro-lingusitic practionaire. She has been named a top 10 female entrepreneur in Indian healthcare (2022), listed among the Economic Times’ Most Powerful Women (2023), highlighted as a top 10 founder driving industry change (2024) and most recently recongized from Business Talkz Magazine India as a Notable Personality Across the World (2025).
Evidence-Based Audiology Leader
She received her clinical doctorate in Audiology from the University of Pittsburgh, graduating with honors in academics, clinical practice, and research. Dr. Crystal believes in translating evidence-based best practices into actionable strategies, which she sees as the True & Trusted formula for building professional brands and driving business success.
Where Providers Come First
This channel shares actionable strategies and expert insights from Dr. Crystal Variava. Discover methods to improve your clinical performance, build strong patient connections and drive your professional growth.
Why T&T
Did you know that trust is the single most important factor driving both meaningful patient relationships and sustainable business growth?
At True & Trusted, we help you build a brand anchored in “truth” and “trust,” -qualities that set you apart and guide your journey to market leadership.
Improves Treatment Conversion
Improves Treament Adherence
Improves Patient Outcomes
Provider Outcomes
- Become the Preferred Provider
- Improved Patient Outcomes
- Improved Patient Satisfaction
- Differentiate Yourself & Services
- Improved Professional Satisfaction
- Improved Personal Satisfaction
Business Outcomes
- Improved Referrals
- Improved Conversion Rate
- Improved Average Selling Price of Treatment
- Establishment of Standardized Practices & Productivity
- Enhanced Service Delivery
- Brand your Service as a “Trusted Provider”